What does conversions measure?

What does conversions measure?

• A. The total number of clicks from your ad to your site.
• B. The number of people who clicked from your ad to your site and performed a valued action.
• C. The cost per click of your ad.
• D. The click-through rate of your ad.

Answer: (B)

Conversions measure the completed actions that you define as valuable after a user clicks your ad. These actions—such as a purchase, signup, form submission, or other goal—show that the click led to a meaningful result for your business. This focus on outcomes distinguishes conversions from raw traffic metrics like total clicks, which count visits but not whether a valued action occurred. It also differs from cost per click, which is about price, and click-through rate, which looks at engagement relative to impressions. By tracking conversions, you can evaluate how effectively your ads drive valuable results and optimize campaigns around those goals.

Conversions measure the completed actions that you define as valuable after a user clicks your ad. These actions—such as a purchase, signup, form submission, or other goal—show that the click led to a meaningful result for your business. This focus on outcomes distinguishes conversions from raw traffic metrics like total clicks, which count visits but not whether a valued action occurred. It also differs from cost per click, which is about price, and click-through rate, which looks at engagement relative to impressions. By tracking conversions, you can evaluate how effectively your ads drive valuable results and optimize campaigns around those goals.